# Follow-ups

Never lose a deal to silence. Every company can carry the date of its next follow-up.

Most deals aren't lost to a "no". They're lost because nobody called back. In LeadUp, every company can carry a **next follow-up** date, and **Tasks** lists them all:

| Group | What it holds |
| --- | --- |
| **Overdue** | Follow-ups whose date has passed. Start here every morning. |
| **Today** | What you promised to do today. |
| **Upcoming** | What's coming, in date order. |

**Home** shows today's follow-ups too, so they're the first thing you see.

## Setting the date

Today, follow-up dates are set when a company moves through an AI agent or the API: ask your assistant *"Move Odonto Vida to Meeting and remind me on Monday at 2 pm"*, or send `nextFollowUpAt` with the [API](/guides/move-a-lead).

## A rhythm that works

- **After first contact:** follow up within two or three working days.
- **After a meeting:** send the proposal within a day, and set the follow-up for when they said they'd decide.
- **After a proposal:** one follow-up a week until there's an answer, then mark it won or lost.